Graphic design for cooperative is quite complex has some restrictions this various from company to company. This restrictions starts from logotype , layout to the type of colours used on their magazines, poster, website and etc...
The picture world defines the thematic and stylistic for all photographic image products.
Golden rules
Images flooded with light - 6 golden rules
- Light - Sunny, natural daylight mood "light-flooded" with natural light/dark colours contrasts.
- Focus - The main object is the motif making the core statement, additional use of blurring in foreground and background.
- Picture composition - Exciting, natural perspective, asymmetrical picture composition and bleeds, onlooker plays the role of an observer, characters are occupied with themselves ( no direct eye contact, except possibly in the case of potraits)
- People - Partnership: likeable, charming, approachable / Performance: Confident, resolute,naturally self-assured without being arrogant.
- Action and interaction - Spontaneous, active, excited dynamic.
- Environments - Modern, sophisticated and natural, not traditional.
This is just and example of what type of picture that normally a big cooperative is looking to have representing then on any project for example magazine.
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