Logo
Depending on the format in question, the company logo is used in different size. The size of the logo version to be used is fixed; the logo width and the protected zone are to adopted accordingly for formats.
Colours
The defined primary and highlight colours create a modern, high-quality colour scheme that corresponds to the brand positioning and that customers, partners and employees clearly associate with the company the colour scheme clearly distinguishes the company from its competitors.
Within the corporate design context, the various colours perform various task. The defined way in which they interact imparts all applications with a consistent, unmistakable identity.
Typography
The company corporate typeface is the linking element in all communication media. With its serious but modern character, it paves the way for brand-appropriate communication, whether in headlines, in longer copy texts or tabular composition.
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