D. Arts: October 2011

Wednesday 26 October 2011

Graphic design for cooperative 2

Logo

Depending on the format in question, the company logo is used in different size. The size of the logo version to be used is fixed; the logo width and the protected zone are to adopted accordingly for formats.

Colours

The defined primary and highlight colours create a modern, high-quality colour scheme that corresponds to the brand positioning and that customers, partners and employees clearly associate with the company the colour scheme clearly distinguishes the company from its competitors.

Within the corporate design context, the various colours perform various task. The defined way in which they interact imparts all applications with a consistent, unmistakable identity.

Typography

The company corporate typeface is the linking element in all communication media. With its serious but modern character, it paves the way for brand-appropriate communication, whether in headlines, in longer copy texts or tabular composition.

Graphic design

Graphic design for cooperative is quite complex has some restrictions this various from company to company. This restrictions starts from logotype , layout to the type of colours used on their magazines, poster, website and etc...

The picture world defines the thematic and stylistic for all photographic image products.

Golden rules

Images flooded with light - 6 golden rules

Light - Sunny, natural daylight mood "light-flooded" with natural light/dark colours contrasts.
Focus - The main object is the motif making the core statement, additional use of blurring in foreground and background.
Picture composition - Exciting, natural perspective, asymmetrical picture composition and bleeds, onlooker plays the role of an observer, characters are occupied with themselves ( no direct eye contact, except possibly in the case of potraits)
People - Partnership: likeable, charming, approachable / Performance: Confident, resolute,naturally self-assured without being arrogant.
Action and interaction - Spontaneous, active, excited dynamic.
Environments - Modern, sophisticated and natural, not traditional.

This is just and example of what type of picture that normally a big cooperative is looking to have representing then on any project for example magazine.

Wednesday 19 October 2011

Another skin "examples2"

This work was an experiment in Photoshop.

I played with different colours just to see what kind of results I would get.

Here is some of the examples:

Another skin "examples"

I start working on the tittle for my sketchbook I wanted to fuse the skin idea and the tattoo element so I used skin colour to feel the name and free hand draw flowers around the name this idea of leaves was taken from one of my favourite works of this Portuguese artist that I had the change of learn some things with him.

To achieve this I started by doing some drawings in my sketch book, when I got the final look i scan the image to Photoshop where introduce colour.