`The Design Business Association exists to promote professional excellence through productive partnerships between commerce and the design industry to champion effective design which improves the quality of people's lives.`
DBA works with business out there to help other companies looking fro designers that they can trust to work with.
Helps to bring business in to design, they have a programme that offers training courses and workshops which inspire you and your teams and lead to more potential for client contact.
They demonstrated the benefit of effective design as an integral part of your client's business mix.
DBA Design Effectiveness Awards has been repositioned to be far more business focused.
Becoming a member of DBA have benefits they help making your performances, portfolio and you business skills more sharper/professional.
DBA Design Effectiveness Award 2011
The launch of essential Waitrose delivered the most impressive results in the company’s history. In the first 12 weeks like-for-like sales grew by 16%. After 12 months essential Waitrose had become a £1/2 billion brand accounting for around 17% of sales, leading one commentator to
suggest that Waitrose had “simply shrugged off the recession”.
Since relaunch, sales of Giant Buttons have gone up 46.2%. Cadbury has achieved its desired growth in the bitesize sector, with a 44.6% leap in market share, and Giant Buttons is now the number two bitesize brand for customer loyalty.
DBA Design Effectiveness Award 2011
WAITROSE LIMITED
AGENCY: Waitrose Graphics Design-Packaging Team
The launch of essential Waitrose delivered the most impressive results in the company’s history. In the first 12 weeks like-for-like sales grew by 16%. After 12 months essential Waitrose had become a £1/2 billion brand accounting for around 17% of sales, leading one commentator to
suggest that Waitrose had “simply shrugged off the recession”.
Since relaunch, sales of Giant Buttons have gone up 46.2%. Cadbury has achieved its desired growth in the bitesize sector, with a 44.6% leap in market share, and Giant Buttons is now the number two bitesize brand for customer loyalty.
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