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Packaging

` Designers need to be commercially aware at every stage of design to reach the right level of compromise between financial, function and marketing performance.`

( This quote was taken from the book PACKAGING DESIGN by Bill Stewart.)

Packging Life cycle

1. Production
2. Distribution                         Financial implication
3. Retailing
4. Disposal

Packaging design is specialist design function.

Packaging design :

• Packaging materials
• Target marketing
• Target audiences
• Environmental performance of packaging ( Socially aware )
• Key area is branding
• Indicate their heritage or quality
• Brand values into the consumer 
• Packaging is designed to communicate visually with consumers
• Packaging must contain,protect, preserve products while informing
• Clarity of instruction ( selling the product, representing the brand)

Packaging is designed for people needs, environmental, economic needs.