Excite

Packaging

` Designers need to be commercially aware at every stage of design to reach the right level of compromise between financial, function and marketing performance.`

( This quote was taken from the book PACKAGING DESIGN by Bill Stewart.)

Packging Life cycle

1. Production
2. Distribution                         Financial implication
3. Retailing
4. Disposal

Packaging design is specialist design function.

Packaging design :

• Packaging materials
• Target marketing
• Target audiences
• Environmental performance of packaging ( Socially aware )
• Key area is branding
• Indicate their heritage or quality
• Brand values into the consumer 
• Packaging is designed to communicate visually with consumers
• Packaging must contain,protect, preserve products while informing
• Clarity of instruction ( selling the product, representing the brand)

Packaging is designed for people needs, environmental, economic needs.

Safe & Excite

Research of both areas

                                                                          SAFE                                                                              

• Locks                                                           
• Key holes
• Dependable
• Good
• Secure
• Harmless

  EXCITING

• Change
• Agitated
  
• Alter
• Modify
• Arouse
• Provoke
• Energise
• Stimulate

Design Principles - Safe & Excite 2

Excite

Is an explotion of feelings and colours.

• Happy
• Interesting
• Can`t wait                              Colours & different.
• New
• Fireworks

EXCITE - My intrepetation for excite is ( new place).

                  The feeling that you have when you go to a new place, for me excite is new idea of different  

                  feelings, ideias , places and colours. 

FIREWORKS - The exploration of colours and the feeling that each colour brings is exciting.

Design Principles - Safe & Excite

SAFE

Is an interpretation of each individual what it means and how you feel.

 Safe

• Place
• House
• Door                                        Black & White
• Security
• Heath & safety

SAFE - My interpretation of safe is ocean, sunset & sunrise. A place that i go either in my mind or physically to find answers. A place where I feel is just me, where no one else can find me or push me.....

OCEAN - Where  the waves takes the heavy weight of my back and makes me feel secure.